Ecommerce Advertising
Target the right audience with tailored content across the platforms that matter.
What Platform is best?
I’m channel agnostic when it comes to advertising — though for most brands, platforms like Google and Meta often play a key role thanks to their reach and advanced capabilities. But there’s no default answer. The right choice depends on your brand, your customer, and where that customer spends their time. Regardless of platform, the fundamentals stay the same: track the metrics that matter and serve the right content at every stage of the funnel.
Advertising Platforms
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Facebook
Big reach, smart targeting, and feed-friendly formats that convert. Facebook still delivers.
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Instagram
Visual-first and conversion-ready. Instagram’s ad formats shine, powered by Meta’s backend.
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TikTok
Built for speed and personality. TikTok turns authentic content into scroll-stopping sales.
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Google Shopping
Where search meets shelf. Product listings with prime placement and strong conversion intent.
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Google Search
Pairs perfectly with Shopping. Search captures the clicks that convert.
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YouTube
Great for visual brands. YouTube’s long-form format hits both cold and warm audiences.